Luxury Airbnb
The Retreats at Spring Creek Preserve
Social Media Strategy Overview
I implemented a highly visual, engagement-focused approach for The Retreats at Spring Creek Preserve, centered on building brand awareness and driving bookings. Initially, we focused on high-quality imagery and posts showcasing the cabin’s unique features. However, after analyzing performance data, I shifted the strategy to prioritize reels—resulting in a 315% increase in interactions. These reels, like the "Autumn Vibe," resonated most with our target audience of couples aged 25-44, leading to a 58.2% boost in profile visits and a 54.5% increase in link taps to the booking site.
By consistently refining our approach based on customer response and content performance, we've ensured steady growth in non-follower engagement, broadening our reach and converting views into valuable actions. Through targeted content and strategic timing, we’ve seen top-performing reels reach up to 748 accounts organically, demonstrating the power of optimized social media marketing in action.
